National Forest Foundation
Inspired by the concept of a "home for trees," the visual identity centers around a linear symbol formed by the letters N and F, evoking both the outline of trees and the silhouette of a house. The color palette draws from the changing hues of the forest throughout the four seasons. The visual system is both cohesive and flexible, easily adaptable across digital and print media. It brings a sense of vibrancy and youthfulness while maintaining the institution’s professionalism.
Type /
Visual Identity
Mentor /
Andrew Walters
Time /
2025
* This is a student project designed at Maryland Institute College of Art, only for educational purpose. Does not represent National Forest Foundation's actual designs.